Wide context

Complete PICLE corpus of essays by Polish advanced EFL students (330,000)

/^t/First of all, like any advertising also cigarette advertising is profitable. At it is not so for the company advertised only but, what is of greater importance here for the institution advertising. There is nothing wrong in taking advantage of cigarette advertising if the profits are to be used for more laudable aims. "The end justifies the means", doesn't it? The more so as "the means" here are not so harmful as it may seem.