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Complete PICLE corpus of essays by Polish advanced EFL students (330,000)

/^t/The phenomenon of expansive growth and virtual omnipresence of advertisements has become noticeable only lately (in the last few years) in Poland. The appearance of the new kind of market and changes in Polish economy brought about the boost for foreign investments and, what is connected with it, the strong competition between companies manufacturing similar products. To gain customers and to tie them to a particular firm (and product), advertising campaigns were initiated and led by skilful, young people with bright ideas. The rivalry between such companies as Coca-Cola and Pepsi-Cola becomes here almost proverbial. When one of them launches a new product, the other one presents something very similar. The choice customers make depends on the quality of TV commercials, the frequency of their appearance on mass media, etc.. Huge sums of money are being invested in advertising campaigns but it is the matter of survival on the market these days; the product not advertised does not exist for customers, which means it brings no profits.