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Complete PICLE corpus of essays by Polish advanced EFL students (330,000)

/^t/The idea of ads in newspapers and magazines is also something to consider. We may find out that ads keep their cost down and, moreover, many magazines wouldn't be able to survive without them. This is the case in the press, but things are different when we concentrate on the cost of goods on the market. They are usually more expensive due to the costly advertising budgets. For this simple reason, not only do the customers have to pay for the product, but also for the cost of an ad. On the other hand, the existance of advertisements very often causes competition among the companies, thus keeping the prices down.