Wide context

Complete PICLE corpus of essays by Polish advanced EFL students (330,000)

/^t/Advertising teaches us to take pride in outer appearances and in the way we present ourselves to others. The human relations depicted in advertisments are positive with conflicts shown only in the most enjoyable form. Superiority, pricing, quality and service are greatly valued. There is an emphasis on the material comforts of life that are available in a wealthy industrial society. Advertisments also remind us of the possessions that we do not have and of privileges of those who have them. They promote products, but simultaneously they urge us to acquire more things and therefore they coerce us to work harder, to earn more so that we could purchase more and more products. Commercials may create the idea that possessions are so important that they must be acquired by any means.