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Complete PICLE corpus of essays by Polish advanced EFL students (330,000)

/^t/Advertising also makes use of symbols and myths. For example, in commercials where food, washing powder, etc., are presented we can always see a good housewife in a perfectly clear and well run house. Here the symbol of good mother and wife is being used in order to evoke desired reaction. Another symbols used in advertising are sometimes connected with biblical myths as in the case of Reanult campaign - "Renault Clio straight from paradise". In this commercial two people pretending Adam and Eve are tempt this time not by a snake, but by a car. It again evokes certain feelings connected with this product, which according to this commercial is perfect and made only for you. Another controversial symbol very often used in commercial is sex. Soap, shower gel, perfume are often advertised by a beautiful young women and tough, strong men, often very scantily dressed, and often found in quite provoking situations. All those symbols are sometimes abused and that is why, some people may feel offended by the way something is advertised as it hurts their feelings, it is not appropriate for their culture or religion or it touches "taboo" matters.