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Complete PICLE corpus of essays by Polish advanced EFL students (330,000)
/^t/First of all, we should accept advertising and remember that its role is to present the best qualities of an advertised product in order to sell it in the best way. They do not say in vain that advertising is a lever for trade. Its unquestionable advantage is the fact that is appears to be the best and most effective means of popularisation of various goods and services. To bring them closer to a potential client, advertising agencies vie with each other to make more and more good adverts. Their ingenuity is impressive, indeed. Very often they use frankly the powers of persuasion or, more indirectly, they hide it cleverly behind both the information and pictures presented. The latter is a particularly elaborate kind of advertising and requires great professionalism. Sometimes, however, it also involves dangerous trickery. For instance, all bad or even unwholesome features of an advertised product are usually omitted. What is more, an advertisement informs us that the advertised article has been attested to. Unfortunately, that adjective is very often abused, especially as far as some handbills are concerned. The truth is that an advertisement does not say who has attested to its qualities. If we ask a producer or a seller about it they are usually embarrassed and they are not able to answer this question clearly. It may testify to something... Besides, it seems that there is no institution in our country which deals with checking the credibility of information given by advertisements that are spread by the media. And we should pay attention to the fact that it is the customer who must pay the consequences of this annoying situation.