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Complete PICLE corpus of essays by Polish advanced EFL students (330,000)

In terms of its extend and rapidity of expansion, modern advertising shows a striking similarity to a plague; an uncontrollable and harmful attack causing extensive damage and spreading so quickly that one may find it impossible to prevent from going towards further areas. Similarly to plagues, omnipotent commercials are extremely hard to eradicate. Once an advert appears, a TV viewer or radio listener will encounter it so frequently that some time later they will instantaneously recognize it by its catchy jingle or its characteristic beginning.