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Complete PICLE corpus of essays by Polish advanced EFL students (330,000)

The strong and destructive influence of modern advertising also lies in the fact that commercials operate on our subconsciousness. The success of a particular advert largely depends on many indirect, apparently insignificant messages that sink into our minds. Such hidden implications make us believe that only this washing powder or that shampoo are of best quality or lowest price. Thus, to put it bluntly, what adverts do is that they brainwash consumers into buying things they rarely need, but which are supposed to make them feel happy or successful.