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Complete PICLE corpus of essays by Polish advanced EFL students (330,000)

The very group of potential clients especially susceptible to harmful influences of modern advertising are children. Young consumers can not discriminate between goods of real value and those apparently more attractive, but getting worn out more quickly than old, reliable products. What is even more threatening is that adverts are the cause of children's fallacious reasoning. Commercials directed to young clients focus their attention only to good aspects of a given product cleverly avoiding its negative sides e.g. 'All children should have Nutella cream for breakfast every morning as the portion of magnesium it contains will keep you active and full of energy all day long'. Ironically enough, the commercial says nothing about the low vitamins content of this high calorific product.