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Complete PICLE corpus of essays by Polish advanced EFL students (330,000)

/^t/The manufacturers achieve this effect by using lies or half-truths in their slogans. Then emotions nad not reason are influenced. Otherwise we would not believe that all the washing powders are 'the best' and 'number one'.. Although the ethics of advertising requires truthfulness, hardly anybody takes it into conisderation in publicity campaigns. The standard products are advertised as superior, the mediocre ones are presented as $the merchandise.